5 WAYS TO MAINTAIN SEO RANKING AFTER REDESIGNING A WEBSITE
While considering anything online, improvisation is an inevitable part and websites have no exemption in this. Redesigning of a website may include changes in the content or URL of the website. If proper attention is not given to this, it may cause a drop in website ranking, affecting your website’s reach. Even though website redesigning is an unavoidable part there are certain practices to maintain your page ranking in the top cream of the SEO results
1) IDENTIFY AND CARRY OVER SEO ELEMENTS
The basic aim of this step is to analyze and identify all are the factors that kept your website ranking top in the past. For this we should go back to the previous version of the website that was used before redesigning and identify the tags, keywords, catching titles and words in the description. Creating a list of these words and segregate between the required and to be avoided ones will give an idea about what has to be done to maintain the SEO ranking. Referring to your competitor’s website to pick up the eye-catching keywords used by them and injecting the required keywords which were used in our previous site will help to improve the traffic of the redesigned website.
2) MAINTAIN LAYOUT AND STRUCTURE
The first thing which we do after entering a website is that we just go through the appearance of that page for a second and this section is very important as it should be attractive and handy enough to make the user stick to it. Page layout should not be compromised at any point as it is necessary to maintain the website in a user-friendly manner. After all, it should be compactable in all types of devices so that users can have access to it in a smooth way.
While adding a new page to your website special care should be taken to maintain the URL structure with the present one. It is always better to maintain uniformity for all the URLs in a website and after all, if you don’t have anything extremely new to offer it’s not necessary to change the URL as it can lead to a drop in SEO results.
3) REDIRECT YOUR URL TO THE NEW WEBSITE
It’s a reality that a lot of users highly rely on their browser history to get back to their preferred website. What if they are not able to do that as the new URL is not taking them to the website? It’s definitely going to create a negative impression and pull you down in the SEO rankings. To avoid this, we need to double-check the URL and make sure it redirects the user to the preferred page.
4) IMPLEMENT ON PAGE SEO TO MAINTAIN RANKING
No matter how perfectly you do the redesigning work, there is a slim chance that you miss something somewhere that can affect the traffic of your website. In order to limit this, there are certain on-page SEO practices to be implemented.
As mentioned earlier it is very important to maintain URL structure and length while redesigning a website. You don’t have to think much about the term robot-friendly URL. This term implies a simple and clear URL that can be easily understandable by the user. Including certain keywords in URL is also appreciated.
On every site content, users will be exposed to a lot of headlines and tags in order to catch their attention. In this, the H1 tag is the most important one as it gives a clear idea about the content
Meta title and description
These two play a vital role in the website ranking. Meta title and description will contain keywords and give a brief summary of the content available on that website. A strong meta title and description will help to increase the traffic of the website and to top up the page ranking.
Keywords should be included in the web content to attract the target audience to the website. Keywords should be optimized and used to match specific products with certain customers.
Restore internal links
Every website will contain a lot of internal links which were there to guide the user to the precise results. After redesigning the website, certain changes can happen to the internal links, but the basic structure should be maintained.
5) REINSTALL YOUR SSL TO MAINTAIN SEO RANKINGS
All of us are aware of the priority of privacy while surfing online. How it is done? SSL is a protocol used by HTTPS to encrypt communication. This ensures that your website’s private information along with your users remains private.
Website redesigning can be a hectic task for those who are not used to it. Fortunately, AIT information technologies are here to guide you with a promising team that can completely change your website features according to the specifications required by the client without compromising the SEO rankings. For further inquiries please feel free to reach us on 7907938810 or email us at firstname.lastname@example.org.