A landing page site is any web page that a customer will be directed to or literally land on. This page is normally a standalone page that is distinct from your homepage or any other pages. Your landing page is the answer to the kind of things you have talked about on your website.
The page lets you trade a special offer, a little piece of information or deal in exchange for providing contact information. A good lead landing page will take up the responsibility of convincing a potential customer. You don’t have to simply stick to one landing page. In fact, experts recommend that you maintain multiple landing pages. Especially, targeted towards specific customer groups.