digital marketing guide


The Foundation of failure in business is poor marketing rather than the poor quality of the product. In a scenario where 79 % of customers were online buyers, are we exploiting all the available digital marketing channels maximum to get proper results? Unfortunately, the answer is no and there is no wonder in that as traveling through an unknown location can be hard if there is no one to guide you in the right direction. In the age of digitalization, more companies are gripping in digital marketing to reach their customers and prospects. The digital marketing guide will supply you with an insight into different channels of digital marketing and all the benefits offered by the same.


Branches of digital marketing are numerous and here is an overview of some of the most popular among them

digital marketing guide


Context is equally or even a little more important than content. Social media marketing involves customizing your content according to the requirement of various social media platforms in order to meet business goals. Likes and positive comments from viewers and users are a true inspiration for business but ‘share’ is the key to propagate the brand name, increase the quality traffic and generate business.



Content marketing is a process of educating your customer with your updated product and services with the objective of building a relationship with them. It is a strategic approach for exiting and engaging the viewers with the information of their interest with the hope of achieving their trust and loyalty and eventually convert them to customers



SEO is an optimization process that takes your website to the top of the rankings. Several methodologies like the selection of perfect keywords and internal linking are applied to generate quality traffic and potential customers. The ideal move to get the job done is to understand the algorithm of search engines and align your strategies accordingly.



PPC is an amazing way similar to SEO in skyrocketing your website ranking. The main difference between these two is that you have to allocate a portion of your budget for PPC while the latter is absolutely free. Still in long run, investing in PPC won’t be a wrong turn as it has the ability to attract potential customers immediately and generate profit. One of the most popular types of PPC is google ads which are capable of taking you to the top of SEO ranking within no time



Email marketing is a traditional but very effective method used by plenty of companies to keep their relationships with customers alive. Mostly the content will be something regarding promotions, subscriptions, newsletters, or any upcoming events. A major attractive feature of email marketing is that you can customize according to the preferences of every individual client and sent it personally. It is better to start with the people who have already sent you a query so that they won’t be surprised to receive your mail


The influence of the internet has extended a lot as even the people of the old generation are depending on it for finding a solution for their problem. This clearly indicates how effective digital marketing can be to increase your visibility. Let’s go through some of the advantages offered by digital marketing. 




No matter whatever be your industry is, it is important to make a proper investment in digital marketing as that is the best way to take your brand to a wide range of customers. The competition within the social media platforms itself made the people split into different channels as each of them is coming up with more innovative ideas and attractive features. Getting a maximum reach for your brand by focusing on a single platform won’t be a wise decision. Digital marketing has proved to be an effective way to get you to the target audience and eventually convert them to customers



The main benefit of digital marketing over offline marketing is that it allows you to precisely target your customers. Running an offline campaign in public gives you no control over your viewers, on the other hand, digital marketing which is done with proper analysis of the responses (likes, follows, subscription) made by visitors will make your task of figuring out potential customers easy.



Digital marketing offers you the benefit of analyzing your marketing results in real-time to determine whether it is in the path of progress or not. This is done by checking the number of visitors, their response to the landing page, the device they use and its location, and many similar aspects. This analysis will give you clarity about your tactics and where to improve



Incorporating digital marketing in ecommerce development strategies will allow us to monitor customer’s behavior. From the point they enter into your site, their preferences, routine, biases and everything else required will be analyzed to improve the user experience. Along with this, you can also get an idea about the advertisements that can excite their interest and make them convert


While offline marketing demands a huge investment without guaranteeing any results, digital marketing is little to no expense and can assure a great impact. Cost-Per-Acquisition CPA generated with digital marketing won’t drain your budget but will provide better leads and generate business. Proper usage of digital marketing like social media marketing and email marketing are capable of taking your business to next level



Bigger brands with high financial stability can invest in traditional advertisements eliminating the risk factor but that’s not the case with comparatively small-scale companies. Fortunately, digital marketing is providing equal opportunities to everyone on the stage despite their investment capabilities. Since most of people are internet users, wise implementation of digital marketing strategies will reflect in your results

Digital marketing is applicable for every business as its basic idea is to identify and create a relationship with your target audience. But the proper implementation of the marketing tactics is a tricky task and we, Atees information technologies are here to execute the same by properly following a digital marketing guide. You are always welcome to contact us at or dial 7907938810.

digital marketing


The terms digital marketing and digital branding seem to be very similar and substitutable to each other but the truth is that there is a serious difference between them in regard to the goal of both. Digital marketing mainly focuses on the sale of a certain product which means they target one-time customers. When it comes to digital branding, it is all about increasing the visibility of your brand. This will increase the customer base of your company and cement your brand in the viewer’s mind.

The advantages of digital branding are countless. It can be really confusing where to get started but let us figure out some of the important among them for you


People on the internet are split into various media. Some using social media platforms and chat sites while others using a search engine to explore. Even if you are having a strong brand but you still stick on to a single channel to spread it, then it’s worthless. That’s why it is important to place your digital marketing services in all dimensions for getting a wide range of customers


Go viral basically means increase the visibility of your brand. Is that easy? Well, there is a luck factor we would have to consider in this as it depends on the viewer’s action (like, share.). One thing we can do is the usage of multiple channels to spread your brand. Consistent posting of your content on different platforms and investing in paid ads can increase the chase of getting viral.


Branding can make visitors take an action. Post-click page advertisement is one of the methods where visitors can be converted to customers as they get involved in purchasing the product or by signing up company personal can interact with them in the future.


In the world of competition where the clients always have a multiple choice of results, you have to set your brand apart from the others for increasing the traffic. Digital branding helps you achieve this by incorporating all the services and new products offered by you. By continuing to stay on top of the competitors you will get exposed to a new range of customers.


Wide visibility alone may not be enough to increase the customer base. For that, you may need to interact with more people personally. Is that practically applicable? YES! Today a lot of digital marketing service platforms are engaging in customer surveys and product ratings through which your brand can connect to them and their feedback can be analyzed for better results.

digital marketing services


Along with the new ideas to brand your company, it is important where to market these ideas considering the current trends. These are some digital branding trends in 2021


Mobile is promoted as such a handy device for almost everyone in the world because of its ease of use. So, while we do the digital branding, it is necessary to consider the factor that the post-landing page of the advertisement should be optimized to get open on a mobile device.


In this digital era, it’s hard to figure out the genuine websites from the fraudulent ones especially after the outbreak of the pandemic. As you know, people will invest only in brands they trust and that shows how important it is to maintain the reputation of the company. Fortunately, digital platforms are offering a variety of sources to interact with the customers and to understand what they really need, and make them believe that they are on the right track.


We had already been glued into the world of social media where each and every one of us are active on multiple social media platforms. At no point, we can spare this medium for marketing but we should be aware that some of them are not getting consistent growth.


When we analyze the giant brands, we might notice that there will be a specific group of regular customers involved in conducting business with that company. Can small companies make it? Fortunately, social media has given us an equal opportunity to interact with our clients and create a group among themselves for discussing and sharing stories about your service and products which will help you to keep your brand alive


Video has more impact than pictures and today youngsters are addicted to them. Making and sharing videos are much appreciated and used techniques by companies to market their brand. It’s a fact that videos are capable of stimulating our emotions.


A user will usually take the top results that appear in the search engine as a medium to find answers for their queries. This indicates how crucial it is to stay on top of the SEO results. Proper marketing strategies will help you to climb the ladder to reach on top of this ranking


People are expecting more and more features from your website to stick on and one of them is spot reaction to their queries so that they don’t have to waste their time. Artificial intelligence made it possible by the implementation of chatbots which can provide 24*7 chat services to the customers which will encourage them to stay on the site.


The word design has a lot of dimensions which include web designing, page designing, app designing, and keeps ongoing. It is an area to display your creativity but at the same time no compromise should be made in the user experience


As mentioned earlier there should not be any inconvenience to the visitors of your website. A frictionless flow of usage should be guaranteed to them always. We must be able to take their suggestion into account and monitor each UX interaction for the betterment of our site.

Digital marketing has become an unavoidable part of today’s business and a proper implementation of strategies can take you to the top of SEO rankings. AIT information private limited is well established in providing this service and we are eagerly waiting for your response to guide you. Contact us immediately on 79017938810 or email us at

Digital marketing in Dubai
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

digital marketing-strategy for small business

How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:


The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.


Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.


Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula that is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site, and whole-site algorithms.


Finally, when the search engine understands the intended content, it retrieves a group of documents that it finds matching to that intended content. The process can be a little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us for your digital needs. We recommend you to check our website or contact us for more information on our services.

social media marketing services
Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital Marketing and branding techniques in this regard?. If not, it is not the eleventh hour, you can make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful techniques for promoting your brand is through the use of advertising via social media marketing services. Currently, the major social networking sites currently are Facebook & Instagram.  Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites.


Reasons to prefer social media advertising

There are plenty. First of all, it is comparatively cost-effective.

Why do we say so?

When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads, and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it promotes interaction with customers and helps build a good rapport with existing customers. You can read and analyze their behavior toward your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Choosing Digital Marketing and Branding services from a good agency provide the best services for your business which in turn is your customers. If your advertisements are good, it will generate high-quality clicks that produce great value for your business.

A brief look at  Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.

The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers.

A recent study revealed that 80% of people discover and follow the business on Instagram. Follow their passion and relate to your business. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

Investing in social media marketing services will surely make a difference. However, to do that, one must choose the services of a well-known digital marketing company. Various digital marketing companies are offering different kinds of marketing services. If your business needs such services, then ATEES is the best option you can choose. We are known worldwide for our effective digital marketing and branding services that include SEO, SEM, PPC, Email marketing, and more.

We have also done business with several well-known clients and their business has become successful over time. Your business can become different and successful by implementing our renowned social media marketing services. All you need to do is visit our website or contact us to book an appointment.


Well defined Marketing Strategies with captivating content


Powerful websites along with great layout and designs


SEO friendly website with more traffic & better leads


We are the global leaders in providing the most innovative digital marketing solutions & web development services for all types of businesses in the UAE. Our focus is to make your business grow to heights not reachable by your competitors.

Contact Us