THE ULTIMATE DIGITAL MARKETING STRATEGY GUIDE FOR BUSINESS

The Foundation of failure in business is poor marketing rather than the poor quality of the product. In a scenario where 79 % of customers were online buyers, are we exploiting all the available digital marketing channels maximum to get proper results? Unfortunately, the answer is no and there is no wonder in that as traveling through an unknown location can be hard if there is no one to guide you in the right direction. In the age of digitalization, more companies are gripping in digital marketing to reach their customers and prospects. The digital marketing guide will supply you with an insight into different channels of digital marketing and all the benefits offered by the same.

BRANCHES OF DIGITAL MARKETING

Branches of digital marketing are numerous and here is an overview of some of the most popular among them

• SOCIAL MEDIA MARKETING

Context is equally or even a little more important than content. Social media marketing involves customizing your content according to the requirement of various social media platforms in order to meet business goals. Likes and positive comments from viewers and users are a true inspiration for business but ‘share’ is the key to propagate the brand name, increase the quality traffic and generate business.

• CONTENT MARKETING

Content marketing is a process of educating your customer with your updated product and services with the objective of building a relationship with them. It is a strategic approach for exiting and engaging the viewers with the information of their interest with the hope of achieving their trust and loyalty and eventually convert them to customers

• SEARCH ENGINE OPTIMISATION (SEO)

SEO is an optimization process that takes your website to the top of the rankings. Several methodologies like the selection of perfect keywords and internal linking are applied to generate quality traffic and potential customers. The ideal move to get the job done is to understand the algorithm of search engines and align your strategies accordingly.

• PAY-PER-CLICK(PPC)

PPC is an amazing way similar to SEO in skyrocketing your website ranking. The main difference between these two is that you have to allocate a portion of your budget for PPC while the latter is absolutely free. Still in long run, investing in PPC won’t be a wrong turn as it has the ability to attract potential customers immediately and generate profit. One of the most popular types of PPC is google ads which are capable of taking you to the top of SEO ranking within no time

• EMAIL MARKETING

Email marketing is a traditional but very effective method used by plenty of companies to keep their relationships with customers alive. Mostly the content will be something regarding promotions, subscriptions, newsletters, or any upcoming events. A major attractive feature of email marketing is that you can customize according to the preferences of every individual client and sent it personally. It is better to start with the people who have already sent you a query so that they won’t be surprised to receive your mail

The influence of the internet has extended a lot as even the people of the old generation are depending on it for finding a solution for their problem. This clearly indicates how effective digital marketing can be to increase your visibility. Let’s go through some of the advantages offered by digital marketing. 

KEY BENEFITS OF DIGITAL MARKETING

• BRAND AWARENESS

No matter whatever be your industry is, it is important to make a proper investment in digital marketing as that is the best way to take your brand to a wide range of customers. The competition within the social media platforms itself made the people split into different channels as each of them is coming up with more innovative ideas and attractive features. Getting a maximum reach for your brand by focusing on a single platform won’t be a wise decision. Digital marketing has proved to be an effective way to get you to the target audience and eventually convert them to customers

• PRECISE TARGETING

The main benefit of digital marketing over offline marketing is that it allows you to precisely target your customers. Running an offline campaign in public gives you no control over your viewers, on the other hand, digital marketing which is done with proper analysis of the responses (likes, follows, subscription) made by visitors will make your task of figuring out potential customers easy.

• MEASURABLE RESULTS

Digital marketing offers you the benefit of analyzing your marketing results in real-time to determine whether it is in the path of progress or not. This is done by checking the number of visitors, their response to the landing page, the device they use and its location, and many similar aspects. This analysis will give you clarity about your tactics and where to improve

• TRACK PURCHASING BEHAVIOUR

Incorporating digital marketing in ecommerce development strategies will allow us to monitor customer’s behavior. From the point they enter into your site, their preferences, routine, biases and everything else required will be analyzed to improve the user experience. Along with this, you can also get an idea about the advertisements that can excite their interest and make them convert

• LOW COST

While offline marketing demands a huge investment without guaranteeing any results, digital marketing is little to no expense and can assure a great impact. Cost-Per-Acquisition CPA generated with digital marketing won’t drain your budget but will provide better leads and generate business. Proper usage of digital marketing like social media marketing and email marketing are capable of taking your business to next level

• COMPETE WITH BIGGER BRANDS

Bigger brands with high financial stability can invest in traditional advertisements eliminating the risk factor but that’s not the case with comparatively small-scale companies. Fortunately, digital marketing is providing equal opportunities to everyone on the stage despite their investment capabilities. Since most of people are internet users, wise implementation of digital marketing strategies will reflect in your results

Digital marketing is applicable for every business as its basic idea is to identify and create a relationship with your target audience. But the proper implementation of the marketing tactics is a tricky task and we, Atees information technologies are here to execute the same by properly following a digital marketing guide. You are always welcome to contact us at atees@info.ae or dial 7907938810.

BENEFITS OF INCORPORATING DIGITAL BRANDING IN YOUR BUSINESS

The terms digital marketing and digital branding seem to be very similar and substitutable to each other but the truth is that there is a serious difference between them in regard to the goal of both. Digital marketing mainly focuses on the sale of a certain product which means they target one-time customers. When it comes to digital branding, it is all about increasing the visibility of your brand. This will increase the customer base of your company and cement your brand in the viewer’s mind.

The advantages of digital branding are countless. It can be really confusing where to get started but let us figure out some of the important among them for you

• MULTICHANNEL

People on the internet are split into various media. Some using social media platforms and chat sites while others using a search engine to explore. Even if you are having a strong brand but you still stick on to a single channel to spread it, then it’s worthless. That’s why it is important to place your digital marketing services in all dimensions for getting a wide range of customers

• VIRALITY

Go viral basically means increase the visibility of your brand. Is that easy? Well, there is a luck factor we would have to consider in this as it depends on the viewer’s action (like, share.). One thing we can do is the usage of multiple channels to spread your brand. Consistent posting of your content on different platforms and investing in paid ads can increase the chase of getting viral.

• INTERACTION

Branding can make visitors take an action. Post-click page advertisement is one of the methods where visitors can be converted to customers as they get involved in purchasing the product or by signing up company personal can interact with them in the future.

• MAKES YOU UNIQUE

In the world of competition where the clients always have a multiple choice of results, you have to set your brand apart from the others for increasing the traffic. Digital branding helps you achieve this by incorporating all the services and new products offered by you. By continuing to stay on top of the competitors you will get exposed to a new range of customers.

• INCREASE YOUR CONNECTIONS

Wide visibility alone may not be enough to increase the customer base. For that, you may need to interact with more people personally. Is that practically applicable? YES! Today a lot of digital marketing service platforms are engaging in customer surveys and product ratings through which your brand can connect to them and their feedback can be analyzed for better results.

CURRENT TRENDS IN DIGITAL MARKETING

Along with the new ideas to brand your company, it is important where to market these ideas considering the current trends. These are some digital branding trends in 2021

• MOBILE OPTIMIZATION

Mobile is promoted as such a handy device for almost everyone in the world because of its ease of use. So, while we do the digital branding, it is necessary to consider the factor that the post-landing page of the advertisement should be optimized to get open on a mobile device.

• AUTHENTICITY

In this digital era, it’s hard to figure out the genuine websites from the fraudulent ones especially after the outbreak of the pandemic. As you know, people will invest only in brands they trust and that shows how important it is to maintain the reputation of the company. Fortunately, digital platforms are offering a variety of sources to interact with the customers and to understand what they really need, and make them believe that they are on the right track.

• SOCIAL MEDIA

We had already been glued into the world of social media where each and every one of us are active on multiple social media platforms. At no point, we can spare this medium for marketing but we should be aware that some of them are not getting consistent growth.

• COMMUNITY

When we analyze the giant brands, we might notice that there will be a specific group of regular customers involved in conducting business with that company. Can small companies make it? Fortunately, social media has given us an equal opportunity to interact with our clients and create a group among themselves for discussing and sharing stories about your service and products which will help you to keep your brand alive

• VIDEO

Video has more impact than pictures and today youngsters are addicted to them. Making and sharing videos are much appreciated and used techniques by companies to market their brand. It’s a fact that videos are capable of stimulating our emotions.

• RANKING

A user will usually take the top results that appear in the search engine as a medium to find answers for their queries. This indicates how crucial it is to stay on top of the SEO results. Proper marketing strategies will help you to climb the ladder to reach on top of this ranking

• CHATBOTS

People are expecting more and more features from your website to stick on and one of them is spot reaction to their queries so that they don’t have to waste their time. Artificial intelligence made it possible by the implementation of chatbots which can provide 24*7 chat services to the customers which will encourage them to stay on the site.

• DESIGN

The word design has a lot of dimensions which include web designing, page designing, app designing, and keeps ongoing. It is an area to display your creativity but at the same time no compromise should be made in the user experience

• USER EXPERIENCE

As mentioned earlier there should not be any inconvenience to the visitors of your website. A frictionless flow of usage should be guaranteed to them always. We must be able to take their suggestion into account and monitor each UX interaction for the betterment of our site.

Digital marketing has become an unavoidable part of today’s business and a proper implementation of strategies can take you to the top of SEO rankings. AIT information private limited is well established in providing this service and we are eagerly waiting for your response to guide you. Contact us immediately on 79017938810 or email us at atees@info.ae